Although the SCAD Pro team was originally called on to create a captivating feature for Canon’s booth at the NPE2021 trade show, the project shifted when the event was cancelled due to the pandemic. The new task for Canon Virginia Inc. developed into the creation of an interactive book, which would feature Canon’s innovative technology and services.
Our team explored project possibilities through different ‘How Might We’ questions. We curated a list of potential directions and discussed how far we could push the potential of each option. This lead to further research into both the tangible and technological possibilities. This research created a strong base for both the digital and physical deliverables teams as they developed a final solution for CVI.

Copywriting: Erin Krochmalny, Grant Jarema
Design: Dila Kiliboz, Jahlen Grant-King, Junyi Wang, Madeleine Stulz, Yujie Huang
Illustration: Emily Glynn
Interactive Design: Asma Aloud, Xiaoyi Song
Prototypes: Ching Ho, Eugene Kim
Video/ Motion Media: Rachel Ussery, Yulin Shen

Year: 2021