Loved One

“Loved One” is a campaign targeting females who might suffer from challenges regarding their body image. Skinny does not equal healthy and your weight should not equate to your worth. “Healthy” looks different on different people. On social media, you are exposed to countless fad diets that all are meant to result in one thing - being skinny. But just because you see your favorite influencer or one of your friends doing it, does not mean it is the best thing for you.

Designed to look like a campaign “Loved One” brings attention to this issue and asks the question - How would you feed a loved one right now and why aren’t you feeding yourself the same way? The social campaign will take on a variety of mediums (i.e. a content-heavy Instagram feed full of statistics, solution and encouragement, a sticker series that can be “stuck” all over town to raise awareness (think stop sign, telephone poles, bathroom stalls, etc.), and a t-shirt). This will aim to inform the audience that just because you are skinny, does not mean you are healthy, and instead of worrying about how skinny you are you should focus on living a healthy and enjoyable life.

Category: Branding + Identity
Year: 2021