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The Game of Life…

Originally a checkered parlor game released in 1860s, the Game of Life is a linear timeline of the milestones in which the player advances from college to retirement. Throughout this the player must make choices that will determine their future such as marriage, jobs, etc. that will impact how they do throughout the game and with how much they retire. With this group prject we wanted to reimagine The Game of Life by bringing itnto the digital world.

Our Objectives.

 
  • attract a new generation to the game

  • “freshen up” the idea of the gams and all of the life scenarios, bringing the the game into the 20th century

  • make sure that everyone feels included

  •  re-invent the “picture perfect life/ family” that can be seen in The Game of Life

Process Work

Cards

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ALBUMS

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"IN HER STUDIO" REBRANDING